CTV Domination Pilot Terms & Conditions
Contact.io Conference Offer
Effective Date: Date accepted electronically by Advertiser
These CTV Domination Pilot Terms & Conditions ("Terms") govern participation in the CTV Domination Pilot ("Pilot") offered by Digital Future LLC and Talk Data To Me, Inc (together, the "Provider," "we," "us," or "our") to the company or individual purchasing the Pilot ("Advertiser," "you," or "your").
Within these Terms, Digital Future LLC ("Digital Future") and Talk Data To Me, Inc ("TDTM") jointly provide the custom search-intent audience feeds and the underlying audience data and methodology. Digital Future additionally provides media buying, campaign administration, the advertising account and the Skin-in-the-Game Match. Talk Data To Me, Inc is the merchant of record and processes Pilot Fee, media and data payments.
By checking the acceptance box and submitting payment, you acknowledge that you have read, understood and agreed to these Terms and are authorized to enter into this agreement on behalf of the Advertiser.
1. Pilot Selection
Advertiser has selected one of the following Pilot packages during checkout.
LAUNCH — $2,000 Pilot Fee
Advertiser agrees to:
- Pay a $2,000 non-refundable Pilot Fee;
- Fund approximately $1,000 per day in media;
- Complete a minimum of $20,000 in advertiser-funded media spend;
- Participate in the Pilot launch and onboarding process; and
- Be prepared to launch within 14 days of signup.
The Launch Pilot includes development of 2 custom search-intent audience feeds.
Upon completion of the required $20,000 advertiser-funded media spend, Advertiser will receive a $10,000 Skin-in-the-Game Match in eligible CTV ad spend.
The intended campaign therefore provides up to approximately:
$20,000 Advertiser Media + $10,000 Match = $30,000 Total Media
subject to these Terms.
DOMINATE — $5,000 Pilot Fee
Advertiser agrees to:
- Pay a $5,000 non-refundable Pilot Fee;
- Begin with an intended media budget of approximately $2,000 per day;
- Complete a minimum of $60,000 in advertiser-funded Month 1 media spend;
- Participate in the Pilot launch and onboarding process; and
- Be prepared to launch within 14 days of signup.
The Dominate Pilot includes development of 4 custom search-intent audience feeds.
Upon completion of the required $60,000 Month 1 media spend, Advertiser will receive a $60,000 Skin-in-the-Game Match for eligible Month 2 CTV ad spend.
The intended starting program therefore provides:
$60,000 Advertiser Media + $60,000 Match = $120,000 Total Media
subject to these Terms.
Advertisers that increase approved Month 1 spend above $60,000 may qualify for an increased 1:1 Month 2 match of up to $100,000.
Any match above $60,000 is subject to prior approval and is not guaranteed solely because additional media spend occurs.
2. Pilot Fee
The Pilot Fee is earned in consideration for reserving Pilot capacity and initiating services including, as applicable:
- Audience strategy;
- Custom audience development;
- Campaign architecture;
- Advertising account setup;
- Media planning;
- Budget and audience allocation;
- Match administration;
- Launch coordination; and
- Campaign advisory.
Pilot Fees are non-refundable.
The Pilot Fee does not include:
- Advertiser-funded media;
- Custom audience/data usage fees;
- Creative production;
- Third-party services requested by Advertiser; or
- Other services agreed to separately.
3. Media Commitment
By purchasing a Pilot, Advertiser is making a media commitment associated with the selected package.
Launch
Minimum advertiser-funded media commitment: $20,000
Dominate
Minimum advertiser-funded Month 1 media commitment: $60,000
Media spend is separate from the Pilot Fee.
Unless alternative payment terms are approved in writing, advertiser-funded media will be charged to an authorized payment method based on campaign delivery.
Qualified Dominate advertisers may be approved for Net-30 or Net-60 payment terms. Any such terms must be separately approved by Digital Future.
4. Custom Audience Data Fees
Custom search-intent audience usage is billed separately from the Pilot Fee and media spend.
During the first 30 days of the Pilot:
Launch
Data fee: 7.5% of Total Delivered Media
Dominate
Data fee: 5% of Total Delivered Media
The Pilot data rate applies only during the first 30 days.
Beginning on Day 31, the applicable standard data rate applies.
Current standard rates are:
| Monthly Total Media Spend | Data Rate |
|---|---|
| $0–$100,000 | 15% |
| $100,000–$200,000 | 12.5% |
| $200,000–$500,000 | 10% |
| $500,000–$1,000,000 | 7.5% |
| $1,000,000+ | 5% |
The applicable standard tier will be determined by the media spend level associated with the applicable billing period.
5. Total Delivered Media
Data fees are calculated on Total Delivered Media.
Total Delivered Media includes media delivered using:
- Advertiser-funded media;
- Skin-in-the-Game Match;
- Bonus or matched ad spend; and
- Other eligible campaign funding.
Accordingly, matched ad spend remains subject to applicable data fees.
The source of funding for an impression does not eliminate the applicable data charge.
6. Data Billing & Payment Authorization
Data usage will generally be calculated weekly and billed each Thursday for the preceding seven days of usage.
Advertiser agrees to maintain a valid payment method on file.
By providing a payment method, Advertiser authorizes Talk Data To Me, Inc, as merchant of record, and its payment processor to charge amounts properly due under these Terms, including applicable:
- Pilot fees;
- Media charges;
- Data usage fees; and
- Other expressly authorized campaign charges.
Specific media funding and recurring billing setup may be completed during post-purchase campaign onboarding.
7. Skin-in-the-Game Match
Matched ad spend is earned only after Advertiser completes the applicable required advertiser-funded media spend.
Launch
Spend $20,000 → Earn $10,000 Match
Dominate
Spend $60,000 → Earn $60,000 Match
Dominate advertisers may qualify for a larger 1:1 match based on approved Month 1 spend, up to a maximum $100,000 match, subject to approval.
Matched ad spend:
- Has no cash value;
- Cannot be withdrawn;
- Cannot be exchanged for cash;
- Cannot be transferred to another advertiser;
- Must be used for eligible CTV media through the applicable campaign/account;
- Remains subject to applicable data fees; and
- Is subject to inventory and platform requirements.
Dominate Month 2 matched ad spend must generally be consumed within 30 days of becoming available.
Failure to complete the required media commitment does not entitle Advertiser to a prorated match unless Digital Future agrees otherwise in writing.
8. Custom Search-Intent Audiences
Provider will develop custom audience feeds based on information provided by Advertiser and Provider's audience strategy. The feeds are developed jointly by Digital Future and TDTM.
Launch
Includes 2 custom search-intent audience feeds.
Dominate
Includes 4 custom search-intent audience feeds.
Audience strategies may incorporate recent search behavior associated with products, services, competitors, problems, comparisons, research activity and other signals relevant to Advertiser's intended customer.
Provider retains ownership of its underlying:
- Audience methodologies;
- Keyword strategies;
- Audience definitions;
- Data processes;
- Technology;
- Know-how; and
- Proprietary audience-building methods.
Advertiser receives the right to use the applicable audiences as part of campaigns administered under the Pilot and any subsequent agreed relationship.
The Pilot does not transfer the underlying audience data, complete keyword sets, methodology or proprietary audience-building technology to Advertiser.
9. Advertising Account
The Pilot requires creation of a new advertising account.
Digital Future or its applicable partner will establish and administer the account used for the Pilot.
Unless separately agreed in writing:
Digital Future retains ownership and administrative control of the advertising account.
Advertiser is purchasing campaign services, media delivery and audience access and is not purchasing ownership of the underlying advertising account.
10. Creative & Launch
Advertiser agrees to be prepared to launch the campaign within 14 days of signup.
Final campaign creative must be submitted no later than the agreed launch date.
Advertisers that provide final creative sooner may receive launch priority.
Advertiser is responsible for ensuring that supplied:
- Creative;
- Offers;
- Claims;
- Landing pages;
- Disclosures; and
- Products or services
comply with applicable laws, regulations and advertising requirements.
All creative and campaigns remain subject to applicable platform, publisher and inventory approval requirements.
If Advertiser's failure to provide required creative, information, approvals or other materials delays launch, such delay does not make the Pilot Fee refundable.
11. Premium CTV Inventory
Digital Future will seek to deliver campaigns through eligible premium CTV inventory available through its media relationships.
Specific publishers, networks, programs, applications, placements or inventory are not guaranteed unless expressly agreed in writing.
Inventory availability may vary based on: geography; audience; budget; platform availability; publisher requirements; auction conditions; creative approval; and other campaign conditions.
12. CPM & Impression Estimates
Any CPM, impression, reach or delivery figures presented in connection with the Pilot are estimates for planning purposes.
The expected $6–$15 CPM range is not guaranteed.
Actual media costs and delivery may vary based on campaign conditions.
Estimated impression ranges therefore do not constitute guaranteed delivery.
13. Optimization & Advertiser Control
The Pilot is designed to identify performance differences among audiences, creative, inventory and campaign configurations.
Digital Future may recommend changes including: reallocating budget; increasing spend on stronger audiences; reducing or pausing weaker audiences; adjusting targeting; adjusting inventory; adjusting geography; or testing additional campaign configurations.
Advertiser remains responsible for approving material increases to its overall media budget.
Digital Future may make routine campaign optimizations within the approved budget and campaign scope.
14. No Performance Guarantee
Advertising performance is inherently variable.
Digital Future does not guarantee: leads; sales; revenue; return on ad spend; cost per acquisition; cost per lead; conversion rate; audience size; impression volume; CPM; or any particular business outcome.
The Pilot is intended to provide the targeting, media access, campaign structure and optimization process necessary to test and develop a CTV acquisition channel.
15. Advertiser Information
Advertiser agrees to provide accurate and reasonably complete information necessary to develop and operate the campaign.
Digital Future may rely on information supplied by Advertiser when developing audiences, campaign strategy, creative recommendations and targeting.
Advertiser represents that it has the necessary rights and permissions to provide any materials, data or creative submitted for use in the campaign.
16. Conference Offer
CTV Domination Pilot pricing and match terms described here are offered in connection with Contact.io and are not Digital Future's standard ongoing pricing or general public offer.
Pilot availability may be limited based on operational capacity and partner availability.
Payment of the Pilot Fee reserves Advertiser's Pilot participation subject to these Terms.
17. Post-Pilot Services
The introductory Pilot data rate expires after the first 30 days.
Unless the parties agree otherwise, continued audience usage and campaign activity after the Pilot period will be subject to Digital Future's applicable standard data pricing and campaign terms.
Matched media delivered after Day 30 is billed at the applicable standard data rate.
18. Electronic Acceptance
Advertiser agrees that electronic acceptance of these Terms has the same effect as a physical signature.
By:
- Selecting the applicable Pilot;
- Checking the acceptance box; and
- Submitting the Pilot Fee,
Advertiser confirms that:
- It has reviewed these Terms;
- It agrees to be bound by them;
- The individual completing checkout is authorized to bind the Advertiser; and
- The selected Pilot, media commitment and associated fees are authorized.
Digital Future may maintain electronic records of the transaction, including the Terms version presented, acceptance, payment and associated transaction information.
19. Entire Pilot Agreement
These Terms, together with the Pilot/package selection made during checkout and any written campaign-specific terms subsequently agreed by both parties, constitute the agreement governing the CTV Domination Pilot.
If a campaign-specific written agreement expressly conflicts with these Terms, the campaign-specific agreement will control with respect to that conflict.
Acceptance
By checking "I agree" during checkout and submitting payment, Advertiser electronically accepts these CTV Domination Pilot Terms & Conditions and authorizes the selected Pilot commitment.