Terms Version: CTV-SCALE-CPM-V2-2026-09-03 Contact.io Conference Offer Effective Date: Date accepted electronically by Advertiser
These CTV Domination Scale Pilot Terms & Conditions ("Terms") govern participation in the CTV Domination Scale Pilot ("Pilot") offered by Talk Data To Me, Inc. ("TDTM," "Provider," "we," "us," or "our") to the company or individual purchasing the Pilot ("Advertiser," "you," or "your").
Talk Data To Me, Inc. is the customer-facing Provider and merchant of record for the Pilot and processes Pilot Fee, media, and Premium Audience Data payments.
By checking the acceptance box and submitting payment, you acknowledge that you have read, understood, and agreed to these Terms and are authorized to enter into this agreement on behalf of the Advertiser.
Advertiser has selected the CTV Domination Scale Pilot.
Advertiser agrees to:
The Scale Pilot includes development of 4 custom search-intent audience feeds, updated daily during active service subject to data availability, platform requirements, and campaign status.
Upon completion of the required $60,000 advertiser-funded Month 1 media spend, Advertiser will receive a $60,000 Skin-in-the-Game Match for eligible Month 2 CTV ad spend, subject to these Terms.
The intended starting program therefore provides:
$60,000 Advertiser Media + $60,000 Match = $120,000 Total Media
Advertisers that increase approved Month 1 spend above $60,000 may qualify for an increased 1:1 Month 2 match of up to $100,000.
Any match above $60,000 is subject to prior approval and is not guaranteed solely because additional media spend occurs.
The $5,000 Pilot Fee is earned in consideration for reserving Pilot capacity and initiating services including, as applicable:
The Pilot Fee does not include:
By purchasing the Scale Pilot, Advertiser commits to a minimum of:
Media spend is separate from the Pilot Fee.
Unless alternative payment terms are approved in writing, advertiser-funded media will be charged to an authorized payment method based on campaign delivery.
Qualified Scale advertisers may be approved for Net-30 or Net-60 media payment terms. Any such terms must be separately approved by Provider in writing.
Custom search-intent audience usage is billed separately from the Pilot Fee and media spend.
The entry-level rate for eligible proprietary audience data is:
The actual Premium Audience Data CPM for each weekly billing period may decrease according to the volume rate card in Section 6.
The Premium Audience Data CPM is charged only on Qualifying Proprietary-Audience Impressions.
There is no percentage-of-total-media data fee under these V2 Terms.
The applicable recurring usage period used by Provider to calculate Premium Audience Data pricing and charges, generally corresponding to the preceding weekly usage period billed on Thursday.
The media spend delivered during the applicable Weekly Billing Period on impressions using eligible CTV Domination proprietary audience targeting.
Only Weekly Proprietary-Audience Media Spend counts toward qualification for a lower Premium Audience Data CPM.
Impressions delivered using eligible CTV Domination proprietary audience targeting during the applicable Weekly Billing Period.
Only Qualifying Proprietary-Audience Impressions incur the Premium Audience Data CPM.
| Weekly Proprietary-Audience Media Spend | Premium Audience Data CPM |
|---|---|
| $0–$24,999.99 | $2.00 CPM |
| $25,000–$49,999.99 | $1.50 CPM |
| $50,000–$124,999.99 | $1.25 CPM |
| $125,000–$249,999.99 | $1.00 CPM |
| $250,000+ | $0.75 CPM |
The applicable tier is determined after the Weekly Billing Period closes.
The lowest Premium Audience Data CPM tier earned during the Weekly Billing Period applies to all Qualifying Proprietary-Audience Impressions delivered during that same Weekly Billing Period.
This is a retrospective weekly volume-rate structure and is not marginal or graduated pricing.
Example:
If Advertiser finishes a Weekly Billing Period with $52,000 in Weekly Proprietary-Audience Media Spend, Advertiser earns the $1.25 CPM tier, and $1.25 CPM applies to all Qualifying Proprietary-Audience Impressions delivered during that Weekly Billing Period.
The Premium Audience Data Fee is calculated as:
Qualifying Proprietary-Audience Impressions ÷ 1,000 × Applicable Premium Audience Data CPM
The data CPM is not automatically multiplied by the number of included proprietary audience feeds associated with the same impression.
Use of multiple included feeds does not, by itself, create multiple Premium Audience Data CPM charges on a single qualifying impression.
Media delivered without eligible CTV Domination proprietary audience targeting:
Examples may include:
unless separately agreed in writing.
The source of funding does not change whether proprietary audience data was used.
Media funded by:
counts toward Weekly Proprietary-Audience Media Spend when that media is delivered using proprietary audience targeting.
Qualifying impressions from such media are subject to the applicable Premium Audience Data CPM.
Premium Audience Data usage will generally be calculated weekly and billed each Thursday for the preceding weekly usage period.
After the Weekly Billing Period closes, Provider will determine:
Advertiser agrees to maintain a valid payment method on file unless alternative payment terms are approved in writing.
By providing a payment method, Advertiser authorizes Talk Data To Me, Inc., as Provider and merchant of record, and its payment processor to charge amounts properly due under these Terms, including applicable:
Specific media funding and recurring billing setup may be completed during post-purchase campaign onboarding.
Matched ad spend is earned only after Advertiser completes the required $60,000 advertiser-funded Month 1 media spend.
Spend $60,000 → Earn $60,000 Match
Scale advertisers may qualify for a larger 1:1 match based on approved Month 1 spend, up to a maximum $100,000 match, subject to prior approval.
Matched ad spend:
Scale Month 2 matched ad spend must generally be consumed within 30 days of becoming available.
Failure to complete the required media commitment does not entitle Advertiser to a prorated match unless Provider agrees otherwise in writing.
Provider will develop 4 custom search-intent audience feeds based on information provided by Advertiser and Provider's audience strategy. The feeds are developed by or on behalf of Provider.
Audience strategies may incorporate recent search behavior associated with products, services, competitors, problems, comparisons, research activity, and other signals relevant to Advertiser's intended customer.
Provider retains ownership of its underlying:
Advertiser receives the right to use the applicable audiences as part of campaigns administered under the Pilot and any subsequent agreed relationship.
The Pilot does not transfer the underlying audience data, complete keyword sets, methodology, or proprietary audience-building technology to Advertiser.
The Pilot requires creation of a new advertising account.
Provider or its applicable service partner will establish and administer the account used for the Pilot.
Unless separately agreed in writing:
Provider retains ownership and administrative control of the advertising account.
Advertiser is purchasing campaign services, media delivery, and audience access and is not purchasing ownership of the underlying advertising account.
Advertiser agrees to be prepared to launch the campaign within 14 days of signup.
Final campaign creative must be submitted no later than the agreed launch date.
Advertisers that provide final creative sooner may receive launch priority.
Advertiser is responsible for ensuring that supplied creative, offers, claims, landing pages, disclosures, and products or services comply with applicable laws, regulations, and advertising requirements.
All creative and campaigns remain subject to applicable platform, publisher, and inventory approval requirements.
If Advertiser's failure to provide required creative, information, approvals, or other materials delays launch, such delay does not make the Pilot Fee refundable.
Provider will seek to deliver campaigns through eligible premium CTV inventory available through its media relationships.
Specific publishers, networks, programs, applications, placements, or inventory are not guaranteed unless expressly agreed in writing.
Inventory availability may vary based on geography, audience, budget, platform availability, publisher requirements, auction conditions, creative approval, and other campaign conditions.
Any media CPM, impression, reach, or delivery figures presented in connection with the Pilot are estimates for planning purposes.
The expected $6–$15 media CPM range is not guaranteed.
The media CPM is separate from the Premium Audience Data CPM described in these Terms.
Actual media costs and delivery may vary based on campaign conditions.
Estimated impression ranges do not constitute guaranteed delivery.
The Pilot is designed to identify performance differences among audiences, creative, inventory, and campaign configurations.
Provider may recommend changes including:
Advertiser remains responsible for approving material increases to its overall media budget.
Provider may make routine campaign optimizations within the approved budget and campaign scope.
Advertising performance is inherently variable.
Provider does not guarantee:
The applicable Premium Audience Data CPM is determined by actual Weekly Proprietary-Audience Media Spend under the rate card.
Advertiser agrees to provide accurate and reasonably complete information necessary to develop and operate the campaign.
Provider may rely on information supplied by Advertiser when developing audiences, campaign strategy, creative recommendations, and targeting.
Advertiser represents that it has the necessary rights and permissions to provide any materials, data, or creative submitted for use in the campaign.
CTV Domination Pilot pricing and match terms described here are offered in connection with Contact.io and are not necessarily Provider's general public offer.
Pilot availability may be limited based on operational capacity and partner availability.
Payment of the Pilot Fee reserves Advertiser's Pilot participation subject to these Terms.
Unless the parties agree otherwise in writing, continued proprietary audience usage and campaign activity after the initial Pilot period will remain subject to the then-applicable Premium Audience Data rate card and campaign terms.
Under this V2 offer, there is no automatic conversion from a discounted percentage-based Pilot data rate to a percentage-based post-Pilot data rate.
Matched media delivered after the initial advertiser-funded period remains subject to Premium Audience Data charges when proprietary audience targeting is used.
Advertiser agrees that electronic acceptance of these Terms has the same effect as a physical signature.
By:
Advertiser confirms that:
Provider may maintain electronic records of the transaction, including the Terms version presented, acceptance, payment, and associated transaction information.
These Terms, together with the Scale Pilot selection made during checkout and any written campaign-specific terms subsequently agreed by both parties, constitute the agreement governing the Scale Pilot.
If a campaign-specific written agreement expressly conflicts with these Terms, the campaign-specific agreement will control with respect to that conflict.
By checking "I agree" during checkout and submitting payment, Advertiser electronically accepts these CTV Domination Scale Pilot Terms & Conditions and authorizes the Scale Pilot commitment.
This file is a business/legal draft and implementation handoff. Have counsel review before publishing live checkout terms.