We build custom audiences from recent searches of your highest-intent keywords, then run your 30-second non-skippable spot against them on premium streaming TV.
Two pilot packages. You fund the media, we match a share of it, and you find out in 30 days whether CTV is a second acquisition channel for you.
Pilot fee is non-refundable. Media and audience-data charges are billed separately — the full cost is broken out below.
We build custom audience feeds populated with people who recently searched the keywords that matter most to your business.
Your products · Your competitors · The problems you solve · The comparisons your customers make · The searches that tell us someone is actively looking for a solution.
Then we put your brand on their television.
They’re already searching.
Now they see you on TV.
That combination gives you the opportunity to reach an in-market prospect while establishing your company as a premium, legitimate solution — and turn that attention into a lead or sale.
Instead of relying exclusively on broad demographic or off-the-shelf audiences, we build around the actual search behavior that signals intent. Depending on your package, we’ll develop 2 or 4 custom search-intent audience feeds to test different ways of identifying your best prospects.
You bring the initial media commitment.
Our partners bring the match.
What you are buying today is a defined match on the package you select:
Scaling past $60,000 in Month 1? Advertisers approved for a larger program may be matched 1:1 on additional Month 1 spend, to a maximum match of $100,000. Larger matches are discretionary, decided case by case, and are not part of the package you are buying today. Don’t count on one.
The match is earned once you complete the funded media spend for your package. It is a promotional media credit provided by a media platform partner, applied to your campaign account, and subject to that partner’s eligibility rules — which generally require you be new to that platform. Audience-data charges still apply to matched media.
The match isn’t the targeting strategy.
It’s the additional buying power behind it.
Launch
$2,000 Pilot Fee
$1,000/day
Built from recent searchers of your highest-value keywords.
Charged per thousand impressions that actually use your proprietary audiences. Feeds refresh daily. Volume pricing applies as weekly spend on those audiences grows.
Based on expected $6–$15 CPMs.
Ready to launch within 14 days.
Select Launch — $2KScale
$5,000 Pilot Fee
Starting at: $2,000/day
More intent strategies. More testing. More opportunities to identify where performance is coming from.
Same entry rate as Launch, on four feeds instead of two. Charged only on impressions delivered against your proprietary audiences.
At the $120K starting level and expected $6–$15 CPMs.
For qualified advertisers.
The pilot is designed to find what works and what doesn’t.
Use daily feedback and proof to decide where the next dollar should go.
Qualified advertisers who scale Month 1 may receive a 1:1 Month 2 match of up to $100,000.*
$100K Month 1 + $100K Match = $200K total CTV media.
*Additional match above the initial program level is subject to approval.
No percentage of your media spend. Audience data is priced per thousand impressions that actually use your custom audiences — so you can check the math yourself.
The three charges
Data is charged only on impressions delivered against your proprietary audiences. Retargeting, platform-native audiences and demographic targeting don’t incur it. The rate is never multiplied by how many feeds you have.
Volume pricing as you scale
Tiers are your weekly media spend delivered through proprietary audiences. The rate is set after the week closes, and the best rate you reach that week applies to every proprietary-audience impression delivered in it — including the ones before you crossed the threshold. At the daily budgets in the two pilot packages you should expect the $2.00 rate — the lower tiers are there for when you scale past the pilot.
Because data is per-impression, cheaper media means more impressions — and a bigger data bill
Here is the whole cost of a Launch pilot — $2,000 fee, your $20,000, plus the $10,000 match, so $30,000 of delivered media — at three different media CPMs:
At the bottom of our $6–$15 planning range the data fee equals the entire $10,000 match. We would rather you see that here than find it on an invoice. Actual amounts depend on actual delivery, and the CPM range is a planning estimate, not a guaranteed clearing price.
No, and we’d tell you not to. The point is a second channel that works, so one platform’s auction stops setting your growth rate. Keep what works.
It’s earned when you complete the funded media spend for your package — partial completion earns nothing. It’s a media credit from a platform partner applied to your campaign account, subject to their eligibility rules, which generally require you be new to that platform. It has no cash value and can’t be withdrawn.
We do. The pilot requires a new advertising account that we establish and administer — partly because the platform match generally requires a new advertiser. You’re buying campaign delivery, media and audience access, not the account itself.
Then you’ll know inside 30 days, which is the actual product. We don’t guarantee leads, sales, ROAS or CPA, and nobody credible does. The pilot is built to find winners and losers fast so you can pause the losers and scale the winners.
Because you pay for the audience you actually use. A percentage of spend charges you the same whether targeting did the work or not. The trade-off is honest: cheaper media buys more impressions, and more impressions cost more in data.
Ready to launch within 14 days of signup, with final creative by your launch date. Advertisers who already have finished video get priority. If you need six weeks to make a spot, this isn’t the right moment.
Your 30-second creative, and enough about your customer that we can build the keyword strategy — what they search when they’re ready to buy, your competitors, the problem you solve.
Yes. We decline health conditions, treatments and medications, anything aimed at under-18s, and targeting built on race, religion, sexual orientation, immigration status or financial hardship. Those aren’t disclaimer problems, so we don’t take them.
Select how you’d like to move forward.
$2,000 Launch or $5,000 Scale
Once payment is complete: your pilot spot is reserved.
We’ll email you the campaign setup link after payment. You don’t need to complete campaign onboarding right away. Save the email, forward it to your team if needed, and complete it when you have your campaign details and creative assets in front of you.
Be ready to launch within 14 days. Have your creative ready sooner? We’ll prioritize advertisers that are ready to move.
Find the people already searching.
Establish your brand on their television.
Prove what performs.
Scale the winners.